Sep 24, 2016

PayTM express interest for placing Ads on 12617 Passenger Trains

paytm-rail-ad-biz
New Delhi: Trains in India might soon sport vinyl-wrap advertisements of PayTM, if sources are to be believed. The country’s largest mobile payment platform that also has an online marketplace is betting big on the railways to grab more eyeballs and, in the process, add customers to its 135-million user base.
As an initial step, the Vijay Shekhar Sharma-run firm has submitted a technical bid for vinyl-wrap advertising slots on 23 trains in the Central and Western Zones of the railways for a period of 10 years. These slots are to likely to be auctioned next week. Apart from PayTM, others in the fray are Media on Track, JCDecaux India, and TDI International India.

According to sources, PayTM has expressed an interest for placing such ads on all 12,617 passenger trains. While PayTM could use the space at its discretion and even sub-lease to other companies, it says it has no such plans as of now. According to railways officials, they’re expecting a revenue of about Rs 300 crore per annum from vinyl-wrap advertisements.

“The railways has huge potential for advertising as it runs about 13,000 trains a day, covering about 63,000 km, with passenger traffic of 23 million. PayTM is keen as this may grab more eyeballs than sponsoring a cricket match,” said a person close to the development.

The e-commerce giant, owned by One97 Communication, bagged the title sponsorship of the Board of Control for Cricket in India (BCCI) for Rs 203 crore, or Rs 2.42 crore per match, for four years. According to sources, PayTM is also keen on participating in the upcoming auction for setting up executive lounges in railway stations. However, the firm would look at these at a later stage.

PayTM is one of the few start-ups to have made major inroads into the Indian Railways in the past year. It is the only mobile wallet that allows users to book train tickets online through the app and website courtesy its tie-up with Indian Railway Catering and Tourism Corporation (IRCTC).

The railways is planning to increase its non-fare revenue through advertisements. By March, it is likely to come up advertisement slots on a high-tech centralised network of 100,000 screens across 2,175 stations. It is also looking to tap outdoor advertisements across road-over-bridges, road-under-bridges and level crossings on a zonal basis.

In recent months, PayTM has seen exponential growth in its travel marketplace. Its bus tickets business recently broke even, while the hotel booking category is expected to start generating profits soon. “Our alliance with IRCTC is a major leap, as it completes the spectrum of air, road and rail ticket booking solutions available on Paytm. This is a significant milestone in our efforts to build India’s largest travel marketplace,” Abhishek Rajan, Vice-President, PayTM, said.

Indian Railways is also working on a plan to switch over to cash-less electronic payments for all its transactions. While around a half of all passenger tickets are currently sold through IRCTC, the new plan envisages bringing the remaining half, sold through PRS counters, under the electronic net.

The implementation of the new plan would also bring the Unreserved Ticketing System (UTS) under the electronic net. Sources said PayTM has also presented railways with solutions to capture the UTS segment.

 

NEXT POST

EMPLOYEE NEWS CENTER

READ MORE -

Rail News - Public service (4204) Rail News - Public service (3644) Rail News - Rail Employee (2329) News - General (400) DIVISION - JABALPUR (357) Rail News - Rail Development (321) News - Spl Train (265) Rail News - Job - Career (207) DIVISION - BHOPAL (204) Rail news - Metro (195) Rail News - Circulars (142) DIVISION - HUBLI (133) DIVISION - MORADABAD (122) Office Order (105) DIVISION - ALLAHABAD (94) World Rail News (85) Rail news - Public Alert (80) News - Loco Pilot (77) Rail News - Rail Budget (69) HIGH SPEED RAIL (68) Rail News - 7th Pay Commission (67) Rail News - New Train (63) Improvement in Facilities (58) Rail News - Railway Safety (58) Accidents (55) Rail Development (55) Rail news - World Rail (49) Rail News - Tourism (39) Public Interest (37) Award (35) News- Railway Exam Result (35) Rail News - Freight Services (35) DIVISION - Delhi (34) Rail News - Sports (33) Trade Union (33) Bonus (PLB) (30) PIB (29) Bullet train (28) News - Railway Employee (28) new line (26) IRCTC (25) News - Dearness Allowance (24) Station Master (24) TATKAL TICKET (22) RPF / RPSF (21) Railway News - Metro (21) Complaint and Suggestions (20) Mumbai local (19) News - Job - Career (19) Rail News - Security (19) Railway Pensioners (19) News - Catering (18) Rail News - Special Train (18) Railway time table (17) News - New Tech (16) Circulars - Govt of India (15) Scam (15) ‘Premium’ Special Trains (15) Know About (14) Rail News - Railway Revenue (14) Rail news - Employment Notification (14) Railway News - Delhi Metro (14) Catering Related Complaints (13) Railway Joke (13) Freight Corridor (12) Railway Board (12) DIVISION - RAIPUR (11) Dedicated Freight Corridors (11) Indian Railway History (11) Rail News - Security (11) AISMA (9) News - Exam Result (9) Passenger Amenities (9) Rail News - New Rail Line (9) Railway pass (9) Budget (8) DIVISION - Ambala (8) Employee News (8) INCOME TAX (8) PHOTO (8) Premium Air-Conditioned (8) World Rail - China (8) fares hikes (8) semi-high speed (8) Central Railway (7) Night Duty Allowance (7) Rail Accidents (7) Rail budget (7) online tickets (7) International Railway (6) Mono Rail (6) Mumbai Metro (6) News - Budget (6) Public Grievances (6) Rail Fares (6) Railway Safety (6) Ticket Booking (6) World Rail - Japan (6) Zone - Western Railway (6) extra coaches (6) guard (6) Always Important (5) Children Education Allowance (5) Drinking Water (5) HELP (5) Holiday Trains (5) IRCON (5) LOCOMOTIVE (5) Rail History (5) Rail News - Business (5) Train Cancellation (5) booking counters (5) hi-tech (5) macp (5) AIR - RAIL (4) Coaches (4) Food plazas (4) IMPORTANT RULE (4) Mumbai (4) News - Railway Rule (4) RAIL TEL (4) Rail Neer (4) Rail News - Rules (4) Railway Minister (4) World Rail - Pakistan (4) Zone - South Central Railway (4) e-ticket booking (4) escalators (4) Booking - Parcel (3) CCTV (3) DOUBLE DECKER TRAIN (3) Electrification (3) Konkan railway (3) Leave Rule (3) Medical Allowance (3) Member Engineering (3) Modal Question Paper (3) News - Rail Road (3) News- Railway Exam (3) PASS (3) Question Bank (3) Rail News - China (3) Rail fare hike (3) Suvidha Train (3) TRANSFER POLICY (3) VAISHNO DEVI (3) new pension scheme (3) reservation (3) tatkal ticket (3) Booking - Luggage (2) D & A RULE (2) Extension of train services (2) Khumbn Mela (2) LDCE (2) MATHERAN (2) MOBILE APPS (2) Minister of State for Railways (2) National Rail Museum (2) News -World Film (2) OROP (2) Passenger Reservation System (2) Police help desk (2) Provident Fund interest (2) Rail News - Goods Train (2) Railway Protection Force (2) Railway Proud (2) Railway Stations (2) Retiring Rooms (2) Revenue earnings (2) South Eastern Railway (2) Zone - East Central Railway (2) Zone - N E RLY (2) Zone - Northern Railway (2) Zone - Southern Railway (2) railway station (2) ALER (1) Air Travel (1) DIVISION - CENTRAL RAILWAY (1) DIVISION - MADURAI (1) DIVISION - VIJAYWADA (1) Directory (1) Division - Rangia (1) FOOT OVER BRIDGE (1) FORMS (1) Government Railway Police (1) House Rent Allowance (1) Interesting Facts (1) JAIPUR (1) LARGESS (1) LONDON (1) Lifeline Express (1) MST (1) Measures Against Fire (1) Medical Care (1) Ministry of Railway (1) News - TV (1) Passenger Security (1) RDSO (1) Rail - Roko (1) Rail Bridges (1) Rail News - Privatization (1) Rail News - Bengali (1) Rail News - Consumer Forum (1) Rail Tariff (1) Rail Tenders (1) Rail e-tickets (1) Railway Act (1) Railway Quarter (1) Railway Week (1) Rath Yatra (1) Road over Bridges work (1) SCRA (1) SKY BUS (1) Sainagar Shirdi (1) Suburban trains (1) Swadeshi (1) TRAVELLING ALLOWANCE (1) Ticket Examiner Staff (1) Track Man (1) WhatsApp (1) World Rail - New York (1) World Rail - Russia (1) World Rail - USA (1) World Rail - Washington (1) Zone - E RLY (1) Zone - N C RLY (1) Zone - North Western Railway (1) Zone - Northeast Frontier Railway (1) Zone - S E Railway (1) fire-fighting equipment (1) mobile ticket booking (1) smart card (1) wagon factories (1)

7th Pay Commission & Employee News Center

Followers