Oct 1, 2016

Metro stations get ‘new’ names



The naming rights of these stations were auctioned by the DMRC recently
— Photo: Shiv Kumar Pushpakar

What’s in a name? A lot of revenue, if you ask the Delhi Metro Rail Corporation (DMRC).

In the last two years, the DMRC has been on a “semi-naming” spree of metro stations, which allows it a lucrative alternate source of revenue stream. Many stations are likely to undergo branding very soon.
Earlier, the only metro station in Delhi with branding was ONGC Shivaji Stadium metro station, which is part of the Airport Express Line. Recently, the DMRC has branded Vishwavidyalaya and ITO metro stations. While the former has become Honda 2 Wheelers Vishwavidyalaya and the latter has become JK Tyre ITO metro station.

Policies

The naming rights of these stations were auctioned by the DMRC. While the corporation refuses to divulge the exact amount it earns from this source of revenue, sources put the amount at approximately Rs.2 crore per annum for each station. According to sources in the DMRC, while policies of Haryana and Uttar Pradesh are not restrictive about branding of metro stations, it is a different story in Delhi, which is why no metro stations were branded till recently. After Vishwavidyalaya and ITO metro stations, the next in line is Dwarka Sector 10.

While names on panels inside the trains and during announcements have not been changed, the names have been changed on the façade of the station buildings. The brand names, used as prefix for the station names, are prominently displayed. At Vishwavidyalaya metro station, the colour of the façade is also in tune with the branding. At ITO metro station, the once-clear glass walls of the entry and exit points have also been covered with corporate branding.

Branding of metro stations is quite prevalent internationally and is a good source of revenue generation. The Rapid Metro in Gurgaon was one of the first to auction off station names for revenue. The upcoming Noida-Greater Noida metro rail corporation is also trying to auction station names for corporate branding.

The DMRC first hit upon the idea of renaming stations for revenue in mid-2014 and since then, has been putting up station names for auction. Those winning the bids not only get semi-naming rights for the stations but are also provided advertisement space at the station premises. Other branding activities are also allowed inside the station, including the right to choose a colour scheme to promote the brand.
Source - The Hindu

 

NEXT POST

READ MORE -

Rail News - Public service (4206) Rail News - Public service (3661) Rail News - Rail Employee (2330) News - General (416) DIVISION - JABALPUR (357) Rail News - Rail Development (321) News - Spl Train (265) Rail News - Job - Career (207) DIVISION - BHOPAL (205) Rail news - Metro (195) Rail News - Circulars (144) DIVISION - HUBLI (136) DIVISION - MORADABAD (122) Office Order (105) DIVISION - ALLAHABAD (94) World Rail News (85) Rail news - Public Alert (81) News - Loco Pilot (77) Rail News - Rail Budget (69) HIGH SPEED RAIL (68) Rail News - 7th Pay Commission (67) Rail News - New Train (63) Improvement in Facilities (59) Rail News - Railway Safety (58) Accidents (57) Rail Development (55) Rail news - World Rail (49) Rail News - Tourism (39) Public Interest (37) Award (35) News- Railway Exam Result (35) Rail News - Freight Services (35) DIVISION - Delhi (34) Rail News - Sports (33) Trade Union (33) Bonus (PLB) (30) PIB (29) Bullet train (28) News - Railway Employee (28) new line (26) IRCTC (25) News - Dearness Allowance (24) Station Master (24) TATKAL TICKET (22) RPF / RPSF (21) Railway News - Metro (21) Complaint and Suggestions (20) Railway Pensioners (20) Mumbai local (19) News - Job - Career (19) Rail News - Security (19) Rail News - Special Train (19) News - Catering (18) Railway time table (17) News - New Tech (16) Circulars - Govt of India (15) Scam (15) ‘Premium’ Special Trains (15) Know About (14) Rail News - Railway Revenue (14) Rail news - Employment Notification (14) Railway Board (14) Railway News - Delhi Metro (14) Catering Related Complaints (13) Railway Joke (13) Freight Corridor (12) DIVISION - RAIPUR (11) Dedicated Freight Corridors (11) Indian Railway History (11) Rail News - Security (11) AISMA (9) News - Exam Result (9) Passenger Amenities (9) Rail Accidents (9) Rail News - New Rail Line (9) Railway pass (9) Budget (8) DIVISION - Ambala (8) Employee News (8) INCOME TAX (8) PHOTO (8) Premium Air-Conditioned (8) World Rail - China (8) fares hikes (8) semi-high speed (8) Central Railway (7) Night Duty Allowance (7) Public Grievances (7) Rail budget (7) online tickets (7) International Railway (6) Mono Rail (6) Mumbai Metro (6) News - Budget (6) Rail Fares (6) Railway Safety (6) Ticket Booking (6) Train Cancellation (6) World Rail - Japan (6) Zone - Western Railway (6) extra coaches (6) guard (6) Always Important (5) Children Education Allowance (5) Drinking Water (5) HELP (5) Holiday Trains (5) IRCON (5) LOCOMOTIVE (5) Rail History (5) Rail News - Business (5) booking counters (5) hi-tech (5) macp (5) AIR - RAIL (4) Coaches (4) Food plazas (4) IMPORTANT RULE (4) Mumbai (4) News - Railway Rule (4) RAIL TEL (4) Rail Neer (4) Rail News - Rules (4) Railway Minister (4) World Rail - Pakistan (4) Zone - South Central Railway (4) e-ticket booking (4) escalators (4) Booking - Parcel (3) CCTV (3) DOUBLE DECKER TRAIN (3) Electrification (3) Konkan railway (3) Leave Rule (3) Medical Allowance (3) Member Engineering (3) Modal Question Paper (3) News - Rail Road (3) News- Railway Exam (3) PASS (3) Question Bank (3) Rail News - China (3) Rail fare hike (3) Suvidha Train (3) TRANSFER POLICY (3) VAISHNO DEVI (3) new pension scheme (3) reservation (3) tatkal ticket (3) Booking - Luggage (2) D & A RULE (2) Extension of train services (2) Khumbn Mela (2) LDCE (2) MATHERAN (2) MOBILE APPS (2) Minister of State for Railways (2) National Rail Museum (2) News -World Film (2) OROP (2) Passenger Reservation System (2) Police help desk (2) Provident Fund interest (2) Rail News - Goods Train (2) Railway Protection Force (2) Railway Proud (2) Railway Stations (2) Retiring Rooms (2) Revenue earnings (2) South Eastern Railway (2) Zone - East Central Railway (2) Zone - N E RLY (2) Zone - Northern Railway (2) Zone - Southern Railway (2) railway station (2) ALER (1) Air Travel (1) DIVISION - CENTRAL RAILWAY (1) DIVISION - MADURAI (1) DIVISION - VIJAYWADA (1) Directory (1) Division - Rangia (1) FOOT OVER BRIDGE (1) FORMS (1) Government Railway Police (1) House Rent Allowance (1) Interesting Facts (1) JAIPUR (1) LARGESS (1) LONDON (1) Lifeline Express (1) MST (1) Measures Against Fire (1) Medical Care (1) Ministry of Railway (1) News - TV (1) Passenger Security (1) RDSO (1) Rail - Roko (1) Rail Bridges (1) Rail News - Privatization (1) Rail News - Bengali (1) Rail News - Consumer Forum (1) Rail Tariff (1) Rail Tenders (1) Rail e-tickets (1) Railway Act (1) Railway Quarter (1) Railway Week (1) Rath Yatra (1) Road over Bridges work (1) SCRA (1) SKY BUS (1) Sainagar Shirdi (1) Suburban trains (1) Swadeshi (1) TRAVELLING ALLOWANCE (1) Ticket Examiner Staff (1) Track Man (1) WhatsApp (1) World Rail - New York (1) World Rail - Russia (1) World Rail - USA (1) World Rail - Washington (1) Zone - E RLY (1) Zone - N C RLY (1) Zone - North Western Railway (1) Zone - Northeast Frontier Railway (1) Zone - S E Railway (1) fire-fighting equipment (1) mobile ticket booking (1) smart card (1) wagon factories (1)

Followers