Jul 25, 2017

Metro stations to turn canvas for tourism

Eleven stations on the Purple Line will see the promotional campaign take off

The soothing visuals of the mighty Jog Falls, or enticing images of the architectural marvels of Hampi may soon beckon you as you make a dash to catch the train.

The State’s Tourism Department has found the ideal promotional canvas for Karnataka’s tourist destinations: Namma Metro stations.

With the metro increasingly becoming a part of the ‘must-do’ list of residents and visitors in the city, the Tourism Department has tied up with Bangalore Metro Rail Corporation Ltd. (BMRCL) to make use of the high-visibility stations to promote prime destinations. Namma Metro sees an average daily ridership of around three lakh, including a sizeable number of tourists.
Eleven stations on the Purple Line will see the promotional campaign take off. The small screens inside the trains already play visuals of destinations such as the Jog Falls, and classical music is played at some stations, but those were initiatives of the BMRCL.

The collaboration that the two departments worked on was the installation of the jamboo savari model outside the M.G. Road station.

N. Manjula, Director of Tourism, said a consultant would be hired to take the idea forward. “There are spaces in the stations, such as walls, passageways and the escalator walls. We will have 20,000 sq.ft. in 11 stations. We are looking for a consultant before deciding on what forms we will employ for the promotions. It could be anything from hangings from the roof to images on the walls,” she said.

The promotional material could also range from tourist destinations to activities in the State.

The design and installation could take a minimum of two months, Ms. Manjula added.
Source - The Hindu

 

NEXT POST

READ MORE -

Rail News - Public service (4206) Rail News - Public service (3669) Rail News - Rail Employee (2330) News - General (417) DIVISION - JABALPUR (357) Rail News - Rail Development (321) News - Spl Train (266) Rail News - Job - Career (207) DIVISION - BHOPAL (205) Rail news - Metro (195) Rail News - Circulars (144) DIVISION - HUBLI (136) DIVISION - MORADABAD (122) Office Order (105) DIVISION - ALLAHABAD (94) World Rail News (85) Rail news - Public Alert (83) News - Loco Pilot (77) Rail News - Rail Budget (69) HIGH SPEED RAIL (68) Rail News - 7th Pay Commission (67) Rail News - New Train (63) Improvement in Facilities (59) Accidents (58) Rail News - Railway Safety (58) Rail Development (55) Rail news - World Rail (49) Rail News - Tourism (39) Public Interest (37) Award (35) News- Railway Exam Result (35) Rail News - Freight Services (35) DIVISION - Delhi (34) Rail News - Sports (33) Trade Union (33) Bonus (PLB) (30) PIB (29) Bullet train (28) News - Railway Employee (28) new line (26) IRCTC (25) News - Dearness Allowance (24) Station Master (24) Rail News - Special Train (22) TATKAL TICKET (22) RPF / RPSF (21) Railway News - Metro (21) Complaint and Suggestions (20) Railway Pensioners (20) Mumbai local (19) News - Job - Career (19) Rail News - Security (19) News - Catering (18) Railway time table (17) News - New Tech (16) Circulars - Govt of India (15) Scam (15) ‘Premium’ Special Trains (15) Know About (14) Rail News - Railway Revenue (14) Rail news - Employment Notification (14) Railway Board (14) Railway News - Delhi Metro (14) Catering Related Complaints (13) Railway Joke (13) Freight Corridor (12) DIVISION - RAIPUR (11) Dedicated Freight Corridors (11) Indian Railway History (11) Rail News - Security (11) Rail Accidents (10) AISMA (9) News - Exam Result (9) Passenger Amenities (9) Rail News - New Rail Line (9) Railway pass (9) Budget (8) DIVISION - Ambala (8) Employee News (8) INCOME TAX (8) PHOTO (8) Premium Air-Conditioned (8) Public Grievances (8) World Rail - China (8) fares hikes (8) semi-high speed (8) Central Railway (7) Night Duty Allowance (7) Rail budget (7) online tickets (7) International Railway (6) Mono Rail (6) Mumbai Metro (6) News - Budget (6) Rail Fares (6) Railway Safety (6) Ticket Booking (6) Train Cancellation (6) World Rail - Japan (6) Zone - Western Railway (6) extra coaches (6) guard (6) Always Important (5) Children Education Allowance (5) Drinking Water (5) HELP (5) Holiday Trains (5) IRCON (5) LOCOMOTIVE (5) Rail History (5) Rail News - Business (5) booking counters (5) hi-tech (5) macp (5) AIR - RAIL (4) Coaches (4) Food plazas (4) IMPORTANT RULE (4) Mumbai (4) News - Railway Rule (4) RAIL TEL (4) Rail Neer (4) Rail News - Rules (4) Railway Minister (4) World Rail - Pakistan (4) Zone - South Central Railway (4) e-ticket booking (4) escalators (4) Booking - Parcel (3) CCTV (3) DOUBLE DECKER TRAIN (3) Electrification (3) Konkan railway (3) Leave Rule (3) Medical Allowance (3) Member Engineering (3) Modal Question Paper (3) News - Rail Road (3) News- Railway Exam (3) PASS (3) Question Bank (3) Rail News - China (3) Rail fare hike (3) Suvidha Train (3) TRANSFER POLICY (3) VAISHNO DEVI (3) new pension scheme (3) reservation (3) tatkal ticket (3) Booking - Luggage (2) D & A RULE (2) Extension of train services (2) Khumbn Mela (2) LDCE (2) MATHERAN (2) MOBILE APPS (2) Minister of State for Railways (2) National Rail Museum (2) News -World Film (2) OROP (2) Passenger Reservation System (2) Police help desk (2) Provident Fund interest (2) Rail News - Goods Train (2) Railway Protection Force (2) Railway Proud (2) Railway Stations (2) Retiring Rooms (2) Revenue earnings (2) South Eastern Railway (2) Zone - East Central Railway (2) Zone - N E RLY (2) Zone - Northern Railway (2) Zone - Southern Railway (2) railway station (2) ALER (1) Air Travel (1) DIVISION - CENTRAL RAILWAY (1) DIVISION - MADURAI (1) DIVISION - VIJAYWADA (1) Directory (1) Division - Rangia (1) FOOT OVER BRIDGE (1) FORMS (1) Government Railway Police (1) House Rent Allowance (1) Interesting Facts (1) JAIPUR (1) LARGESS (1) LONDON (1) Lifeline Express (1) MST (1) Measures Against Fire (1) Medical Care (1) Ministry of Railway (1) News - TV (1) Passenger Security (1) RDSO (1) Rail - Roko (1) Rail Bridges (1) Rail News - Privatization (1) Rail News - Bengali (1) Rail News - Consumer Forum (1) Rail Tariff (1) Rail Tenders (1) Rail e-tickets (1) Railway Act (1) Railway Quarter (1) Railway Week (1) Rath Yatra (1) Road over Bridges work (1) SCRA (1) SKY BUS (1) Sainagar Shirdi (1) Suburban trains (1) Swadeshi (1) TRAVELLING ALLOWANCE (1) Ticket Examiner Staff (1) Track Man (1) WhatsApp (1) World Rail - New York (1) World Rail - Russia (1) World Rail - USA (1) World Rail - Washington (1) Zone - E RLY (1) Zone - N C RLY (1) Zone - North Western Railway (1) Zone - Northeast Frontier Railway (1) Zone - S E Railway (1) fire-fighting equipment (1) mobile ticket booking (1) smart card (1) wagon factories (1)

Followers